New Year, New Brand

Since 1895, the Oakville Public Library has continued to serve and connect the community of Oakville.  As we usher in a new year, we are also ushering in a new visual identity, one that will better reflect who we are today.

Since our last rebrand over 15 years ago, the library and our community has grown immensely. We are expanding our physical spaces with the opening of a new branch in 2019, refreshing our website to better serve our customers and continually sparking innovation with the introduction of new technologies. Our library needed a new brand image that reflects our ever-changing nature and one that represents all our new and emerging services.

 

Who designed the new logo?

The logo was designed by Intent, a design communications agency that works with organizations that actively contribute to social good. A combination of community consultation and professional design advice determined the new fresh, adaptive and modern logo.

What does the new logo mean?

It is a unique, custom design in which the lines in the logo represent convergence – or, people coming together. The dynamic and fluid colours represent our creative personality, and the shape of the logo is an abstract outline of the Town of Oakville.

How will this change my experience at the library?

We’re hoping our new brand will only improve your experience at OPL. We’ll still be delivering the same high-quality service and resources, but our new brand will feel like a breath of fresh air to our physical branches and online platforms. Your current OPL card will still work at the library and online, however we encourage you to come visit an OPL branch to pick up your newly branded card.

Enter our New Year, New Brand giveaway:

Celebrate our new brand and be entered to win some great OPL branded merchandise!  To enter the contest, bring in your New Year, New Brand direct mail card to any Oakville Public Library branch before January 31, 2019. One direct mail card will be sent to every Oakville household via Canada Post in early January.

The New Year, New Brand Customer Contest closes at 9 p.m. EST on January 31, 2019. The winner will be chosen at random on February 8, 2019, and contacted at the phone number they have provided. If the winner has not picked up their prize at Oakville Public Library’s Central Branch (120 Navy Street) by 9 p.m. EST on February 28, 2019, they forfeit their winnings. This contest is only open to Oakville residents and is not open to Oakville Public Library staff members, volunteers or members of the Board. There is no purchase necessary for entrance into this contest.


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